NURA

Alternative proteins are gaining prominence as a sustainable way to create similar or better nutritional qualities than their natural counterparts. However, as most naturallyoccurring protein-based ingredients have unique colors, tastes, and nutritional values, formulating alternative products that deliver the desired effects takes significant time and effort.

Addressing this need for functional alternative proteins with its comprehensive portfolio is NURA. It customizes fat, sodium, protein, and moisture content in proteins to develop and deliver products that precisely meet clients' flavor and nutritional specifications.

"Our strong relationships with leading F&B and dietary supplement vendors and cutting-edge technology partners help us create high-quality proteins and bring them to market fairly quickly," says Melissa Riddell, Director of R&D, NURA.

One of NURA's flagship products is YESTEIN™, a veganfriendly, nutritious, yeast-sourced protein with an 80 percent protein output, complete amino acid profile, 21 percent branched chain amino acid (BCAAs), and protein digestibility corrected amino acid score (PDCAAS) of 1.0. It is also a good supply of B vitamins, minerals, and greater than 7 percent dietary fiber. YESTEIN™ is a unique, complete protein alternative that can be used for nearly any application like high protein chips, snacks, beverages, meat analogs, dairy products, and more. Its isoelectric point, clear taste character, and minimum viscosity development make YESTEIN™ the ideal choice for ready-to-drink (RTD) applications. Another critical factor distinguishing it from market contemporaries is its manufacturing process, which involves using sugar cane and beet molasses as the nutrient source for yeast, in turn, the industrial wastewater of yeast production becomes the source of organic fertilizer for the sugar cane and beet crop production. This upcycle-based creative reuse methodology allows users to comply with emerging sustainability standards.

NURA is a known leader in the vegan protein space with its top-selling product, pea protein, which is an alternative to whey and provides the nine essential amino acids for skin, bone, and muscle maintenance. This exclusive opportunity offered by NURA benefits sports nutrition customers with RTD and powder applications. The R&D and QC team at NURA regularly tests its pea protein to ensure that the vegan nature of the product does not hinder it from delivering the desired nutrition. NURA has developed a new pea protein uniquely processed to produce a smoother mouthfeel, neutral taste, and stable dispersion in liquid solutions. NURA also leverages blending capabilities that dramatically reduce the beany flavor challenges and sodium levels, making it suitable for many applications. Through its blending prowess, NURA has developed BESTEIN™, a vegan protein line that comprises Brown Rice, Chickpea, Fava Bean, Hemp Seed, Mung Bean, Pumpkin Seed, Pea/Yeast Blend, Soy/ Yeast/Pea Blend, and Textured Pea Protein.

NURA offers customized options based on specialized demands besides its out-of-the-box proteins. It provides a wide range of blends for dry mixes, textured proteins, crisps, cereals, flakes, and nutritional or snack bars, along with ready-to-drink alternatives through its in-house team of dedicated specialists. These seasoned teams support clients from concept to commercialization and use NURA's longstanding industry partners to ensure rapid communication and development of desired products.

Setting NURA apart from competitors is its organizational structure, built on the convergence of a customer-centric onboarding approach and highly competent customer service, technical support, and sales teams. NURA's emphasis on customer excellence adds to its successes, highlighting how its fully developed R&D and Innovation teams complement its approach based on client specifications to achieve high-standard ingredients.

When working with NURA, customers have constant access to nationwide sales and customer care assistance, coast-to-coast warehouse support, import and logistics management, the highest standards of quality and safety, and market data analysis.

A leading provider of next-generation ingredients, NURA's core focus lies in providing superior proteins backed by a steadfast determination to support client success through longterm strategic alliances. This emphasis on best-in-class customer service, coupled with its cutting-edge branded products and nutritional components, enables it to offer an end-to-end package to its clientele. NURA aims to continue supporting clients as a supplier that goes beyond conventional partnerships and works hand-in-hand for their innovation and new product launches.